Husch Blackwell’s Caroline Chicoine is the current Vice Chair of the International Trademark Association’s (INTA) Impact Studies committee. Recently, she helped the committee finish the term strong with two important studies regarding Generation Z and the economic impact of trademark-intensive industries in Latin America.

Do Gen Zers make up a big part of your customer base? Gen Zers will make up the largest group of consumers worldwide by 2020. These consumers were born between 1995 and 2010 and are currently between 18 and 23 years of age. If you find your customer base consists of Gen Zers, the International Trademark Association’s Impact Studies committee’s recent study, titled “Gen Z Insights: Brands and Counterfeit Products” is a must-read. The multi-country study investigates the behavior of Gen Zers when it comes to their relationship with brands and attitudes toward counterfeit products. A copy of the Comprehensive Global Report covering ten (10) countries around the world, as well as reports for each country can be found here. For a comprehensive global infographic summarizing the results of the study, see here.

Husch Blackwell’s Aleks Rushing has been named to the St. Louis Business Journal’s 2019 30 Under 30 class. The annual award series honors “future leaders of the region and the local business community.” Aleks serves as legal counsel for colleges, universities and schools. On behalf of her clients, she conducts investigations, handles litigation and

Working with startups recently inspired two Husch Blackwell attorneys to develop an innovation solution of their own. In 2018, Husch Blackwell hosted its first firmwide Legal Innovation Challenge. Approximately 20 teams submitted ideas and went through a rigorous selection process.

Associates Meghan Brennan and Jake Brown work with a variety of clients, including startups. When they came together for Husch Blackwell’s Legal Innovation Challenge, they found a mutual interest in streamlining the initial intake process for startup clients. Together they envisioned a diagnostic tool to assess the legal needs of growing companies. Clients can complete a quick 10-minute questionnaire that will help the attorney develop a road map for company growth and future legal needs.

February 20, 2019 | Editor: Jen Dlugosz | Assistant Editor: Natalie Holden
New Developments
Missouri’s Game-Changing Opinion on Venue in Multi-Plaintiff Tort Litigation
By Dominique Savinelli and Tim Larkin

On February 13, 2019, the Supreme Court of Missouri dealt a significant blow against improper forum shopping by plaintiffs in mass tort litigation. The Johnson & Johnson

Yesterday, our Beau Jackson, Robert Stang and Linda Tiller joined manufacturers, distributors and service providers in Kansas City for a discussion about the impact of tariffs on the business community. This insightful program included economic, industry and legal perspectives on current trade conditions and the various implications of recently-imposed tariffs. Pictured at right, Beau