If you have shopped online lately, odds are you saw products proudly advertising themselves as “Made in the USA.” Maybe it was a flag, a pair of boots, or a kitchen gadget. But how often is that label actually true? According to the Federal Trade Commission (FTC), not often enough. And this summer, the FTC delivered a not-so-subtle message to major players in American e-commerce, raising questions about the appropriate roles and responsibilities of platforms versus individual sellers.