If your company makes products, integrates software into products, or operates in a complex global supply chain that touches the European Union, a major overhaul of EU product liability law is coming. To guarantee consumer protection in the new age of AI and rapidly evolving digital technologies, the EU has adopted a new Product Liability Directive (EU) 2024/2853 (the Directive). Below, we break down what’s changing, who it affects, and what companies should be doing now to prepare.